Baiduri Bank was feted at the Euromoney Awards for Excellence 2022 when it was recognised as the Best Bank in Brunei by United Kingdom (UK)-based financial publication Euromoney.
Baiduri Bank CEO Ti Eng Hui said, “We are humbled to be named Brunei’s Best Bank by Euromoney.
“This is also the first time any bank in Brunei was recognised at the Euromoney Awards for Excellence. As an inaugural country winner, we are honoured to represent Brunei.”
Yang Amat Mulia Pengiran Muda Dr Abdul Fattaah, Chairman of Baiduri Bank, and member of Baiduri Bank’s Board of Directors Dato Paduka Timothy Ong Teck Mong were also present.
Baiduri Bank achieved strong financial growth in 2021 despite the challenging global economic environment due to the pandemic. The bank reported a record net profit of BND58.5 million, a three per cent increase over 2020 and well above the industry average.
Speaking on the award win, Ti said that the achievement was earned through the bank’s continuous focus on achieving its strategic aims.
Recognising the need for an accelerated shift to digital in light of the second wave of the pandemic in August 2021, the bank intensified its efforts in consumer education using a wide range of online and offline channels. The bank also offered alternative contactless channels for services including online appointment bookings and video consultations.
Continuing the digital drive from a business perspective, the bank supported businesses and individual affected by the COVID-19 outbreak through financial relief measures.
“We also worked with the Ministry of Finance and Economy to facilitate donations from the public which were channelled to the COVID-19 Relief Fund.”
Other factors leading to the win included a more robust corporate social responsibility (CSR) programme with the introduction of three CSR pillars – Social, Economic and Environment.
Ti said, “On top of recalibrating our CSR strategy in line with our mission to enrich, engage and empower the communities we serve, these pillars will further sharpen our focus and align more closely to our sustainability agenda.”
-- Courtesy of Borneo Bulletin