The ASEAN Online Sale Day (AOSD) is held every August 8 to showcase the potentials of online sales, cross-border trade and digital entrepreneurship within ASEAN member states (AMS).
The ASEAN Secretariat said AOSD leverages technology and highlights the importance of digital transformation for businesses and demonstrates the benefits of using e-commerce platforms and encourages small and medium enterprises (SMEs) embrace digital technologies to enhance their competitiveness and growth.
Participating businesses get the chance to showcase the diversity and richness of the ASEAN market to a larger customer base. It provides them with an opportunity to expand their cross-border sales.
-- Courtesy of Borneo Bulletin